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(10) E-commerce and the entrepreneur - Coggle Diagram
(10) E-commerce and the entrepreneur
Factors to consider before launching into e-commerce
Deep, lasting relationships with customers to retain customers to make Web sites profitable
Meaningful Web presence requires ongoing resource investment (time, energy, talent)
Plan for intergrating Web into overall strategy
Measuring the success of Web-based sales effort essential to remaining relevant to customers' changing tastes, needs, preferences
Exploit web interconnectivity, opportunities to transform relationships
Factors for e-commerce success
Acquiring customers
Optimizing conversions
Maximizing web site performance
Ensuring a positive user experience
Retaining customers
Use web analytics as part of a cycle of continuous improvement
11 Myths of E-commerce
Strategy? I don't need a strategy to sell on the web! Just give me a website and the rest will take care of itself
The most important part of any e-commerce effort is technology
Privacy is not an important issue on the web
Customer service is not as important online as it is in a traditional retail store
Offer live help
Easy order-tracking process
Simple return process
Listen, respond on social media
Customer experience maturity model
Convert
optimize
nurture
Advocate
engage
lifetime customers
Attract
radiate
align
initiate
Making money on the web is easy
Flashy web sites are better than simple ones
Launching an e-commerce site is free - or at least really inexpensive
It's what's up front that counts
Online customers are easy to please
My Business doesn't need a web site
If I launch a site, customers will flock to it
Strategies for e-success
Make the most of the Web's global reach
Go mobile
Make sure Web site says "credibility"
Promote Web site online and offline
Make creative use of email but avoid becoming spammer
Use social media to attract and retain customers (social networking)
Facebook
Twitter
YouTube
LinkedIn
Pinterest
Apps
Attract visitors with "freebies"
Develop an effective search engine optimization strategy
Consider using less obvious key words and brand names
Get customer feedback
Visit competitors' sites for key word ideas buy avoid exact same phrases
Use data analytics
Create unique product descriptions rather than merely copy manufacturers; descriptions
Don't forget about misspellings
Encourage social media shares
Use services such as Wordtracker or Wordstream to monitor, analyse Web users' search engine tendencies
Use Google's AdWords Keyword Tool or Microsoft Bing Ads to determine number of global, local monthly keyword or phrase searches
Block irrelevant results with "negative key words" which are excluded in search
Use target key words in title tags (metatags limited to 140 characters), headlines of web pages
Include links to other relevant Web sites, land links to web site on high profile web sites
Conduct brainstorming sessions to develop list of key words, phrases
Start a blog
Develop legitimate links from other related sites
Post videos about company, products or services
Create meaningful, relevant content for each web page with customers and needs in mind
Don't forget about download speed
Building blocks to successful organic SEO strategy
Backlinks
Mobile friendly
Content
Update
Click fraud
Product listing ads (PLAs)
Paid (sponsored) listings
Develop community
Focus on market niche
Designing a killer web site
Give shoppers the ability to track orders online
Offer web shoppers a special all their own
Include an email option, telephone number on site
Follow simple design for Web page
Establish hyperlinks with other businesses, preferably those selling products or services that complement yours
Create a fast, simple checkout process
Build loyalty by giving online customers a reason to return to your Web site
Provide multiple payment options
Establish the appropriate call to action on each page
Use online videos
Assure customers online transactions are secure
Provide customer ratings, reviews
Establish reasonable shipping and handling charagers and post them up front
Create a gift idea center
Confirm transactions
Keep your site updated
Add wish list capability
Test your site often
Offer suggestions for related products
Rely on analytics to improve site
Make Web site easy to navigate
Consider hiring a professional to design your site
Select, register a domain name consistent with company image
Memorable
Short
Indicative of business or business name
Easy to spell
Give customers what they want
Understand your target market
Tracking web results
Bounce rate
Cart abandonment rate
Cost per acquisition
Conversation rate
Log-analysis software
Ensuring web privacy and security
Privacy
Develop company privacy policy for information collected
Post company's privacy policy prominently on web site and follow
Take inventory of customer data collected
Security
Phishing
Virus and malware detection software
Password attacks
Intrusion detection software
Firewall
Denial-of-service (DOS) Attacks
Malware (Malicious software)
Secure Sockets Layer (SSL) or Transport Layer Security (TLS)
Charge-backs