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Structure of the Small and Medium Enterprise - Coggle Diagram
Structure of the Small and Medium Enterprise
The value of dreaming
The Company is Me!
Wherever you are, wherever you work, whatever you do for a living, always keep in mind that you are your company.
his obsession
To run your business, you have to become obsessed with it.
Name and Identity
There are no rules for naming a company. Give it whatever name you like.
Experiences to Provide, Needs to Satisfy
“People have needs and wants, and they are willing to satisfy them.”
talking about money
Money to win
Before you even think about the price of your products and so on, think about how much you want to earn.
money to pay
By money to be paid we refer to costs and expenses related to: payroll, materials, advertising, equipment, physical resources, necessary services, etc.
Money to collect (Prices)
Now that we know how much we want to earn and have an idea of how much
we will have to pay, we can talk about prices.
Money to Earn = Money to Collect – Money to Pay
Dinero Necesario
To start or to continue, you need money. How much exactly do you need?
Creating smiles
Satisfy Needs... Who?
To people who have the needs and desires that we can satisfy, and who are willing to pay for it.
An amount large enough to give us the profits we want.
Satisfy Needs... How?
First of all, let's define the products and services through which we will give that satisfaction.
Meet Needs... Where?
What you have to define here are the places where that process will take place.
Meeting Needs... with Who?
At some point you may need to hire other people to
help make more money (employees).
A supplier that always sells you good quality materials at a good price is helping you to satisfy your customers.
To have success
Innovation
A letter, a comma, a color, a button, any different detail is innovation. We are all called to innovate to achieve success.
The Innovative Process
The information is immediately available, at a very low cost.
Innovation as a Strategic Concept
Innovation is ESSENTIAL to be competitive.
Destroy Bureaucracy and Simplify
In short: micro, small and medium enterprises are FORBIDDEN to be
bureaucratic
Their advantage is in their simplicity: they can respond quickly to market.