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19 SEO Content Writing Tips: Create Copy That Both Google and Users Love,…
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Optimization Tweaks
Meta Data
The presentation of your content on the SERP has a large impact on click-through rate. Be sure to craft proper meta descriptions (think of them as mini ad space) and title tags.
When you craft a title tag (or headline) avoid click bait. Make your headlines align with what the content actually is; after all, you don’t want to deceive your readers.
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Include the Keyword in the Title, URL, and Content
Be sure to use the keyword or its variation in the title. This will make it obvious for the reader that your content can solve their problem.
the keyword needs to be included in the bulk of the content itself! This should happen naturally. You’re writing on a topic, and so, any mentions of it should happen organically anyway. And don’t forget those semantically related topics!
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Research
Target a Keyword / Topic
The first tip to create SEO content is to conduct proper keyword research. It’s okay to brainstorm general keywords and ideas, but be sure to settle on at least one specific keyword before you write your content.
It's amazing how the intent of a query may change in the search engine's ranking results even with a simple change of the plural version of the word. Test balloon vs. balloons to see what I mean.
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Build Credibility
Strengthen your content by adding statistics, research or credible quotes. These features back up your idea and show that you’ve worked hard to offer the reader a relevant, positive experience.
They also show the concept you’ve written about is based in fact and authority. Essentially, you want to prove value and show why someone should read this piece of content.
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Analyze, Track, and Report
What are Your Metrics?
Different organizations will have different metrics and key performance indicators (KPIs) for their content. Maybe yours is the bounce rate, time on page, or the overall traffic.
you need to track those which are important and relevant to you. If you’re unsure of what your KPIs should be, ask yourself: “Why did I write this piece of content?” When you discover your KPIs, you can track content to see if goals are being met, and what has to change if the numbers aren’t what you need them to be.
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With so much content and competition online today, it’s not enough to write content and hope it performs well to rank higher.
SEO content writing is at the heart of any organic search strategy, and these tips can push your writing forward to offer the end user the most positive experience possible.
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