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Social responsibility - Coggle Diagram
Social responsibility
classical view
max profits
doing social good will increase cost
socio-economic view
management protect and improve society welfare
Corporations are responsible not only to stockholders
Firms have a moral responsibility to larger society “to do the right
thing”
Value based managaement
Managers establish and uphold an organization’s shared
value stext
Purposes of Shared Values
Guiding managerial decisions
Shaping employee behaviour
Influencing the direction of marketing efforts
Building team spirit
An organization’s values are reflected in the decisions and
actions of its employees
approach to social responsibility
Defensive
minimal commitment
Accommodative
moderate commitement
Obstructionist
disregarded
Proactive
strong comit