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SEO, References:, Klara Romić - Coggle Diagram
SEO
ON
PAGE
KEY
WORDS
, another very important part of SEO ON PAGE. One of the main tools when searching for certain page.
Video: What is On-Page SEO
https://www.youtube.com/watch?v=lu9-GvQGZAE
TITLE
TAG
or in other words, HTML. The title tag reveals the content of the page. When typing in a Google search, people often write the name of the title tag to find inquiries easier. The title tag is one of the most important aspects of SEO ON PAGE.
META
DESCRIPTION
, also like Title Tags makes it easier to find out what the page is about. Meta Description can usually be found below the URL.
NAVIGATION
is a part of SEO ON PAGE which help consumers to find exactly what they need to. It is ensuring that all users have a positive customer experience while using it.
IMAGE ALT TEXT
It could be explained as a SEO for images. This is important tool because nowadays google is more and more based on photos instead of text. The advice is to keep it shorter and to maximum about 125 characters.
OFF
PAGE
Video: What is Off-Page SEO
BACKLINK
is one of the most important tools for OFF PAGE SEO. It is connected with number and quality of your website. If there is an increase in linking to your page, your ranking page is also increasing in the Google domain.
https://www.youtube.com/watch?v=YANx-bqH4dY&t=37s
SOCIAL MEDIA
, crucial channel to promote web site. Ranking is not directly connected with all the shares, likes... but it is important to connect with other people, possible future customers.
INFLUENCER MARKETING
is very famous tool nowadays. Tik Tok and Instagram are in the main focus. Influencers can help customers to engage and can potentially inform people that your business is still existing.
EVENTS
are a great tactic to level up your brand. Connected with OFF PAGE SEO. They are influencing social engagement and are great tool to boost communcation. Nowadays, there is option for creating online events.
BRAND SEARCH
which increase suggests that your brand is building up. The things that can be searched are products, the name of your domain and the name of your brand. The Keyword Overview Tool indicates how it is changing month after month.
References:
https://blog.hubspot.com/blog/tabid/6307/bid/33655/a-step-by-step-guide-to-flawless-on-page-seo-free-template.aspx
https://www.semrush.com/blog/off-page-seo/
https://www.woorank.com/en/blog/on-page-vs-off-page-seo-whats-the-difference#Body-Section-2
Klara Romić