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Market Sizing : Gun market in Italy (240 M$) - Coggle Diagram
Market Sizing : Gun market in Italy
(240 M$)
Questions
How do we define market size ?
Daily / Annually
Units / Revenues / Market Cap
What Category of Guns are we talking about ?
Pistols & small firearms
Big firearms
Heavy machinery
Does Italy export guns ?
Can citizens carry guns in Italy ?
Firearms or ammunition too ?
Number of guns sold
(1.2 M)
Guns sold for replacement
(1.2 M)
Existing guns
(9.8 M)
Nb guns per person
(1.2)
% with gun
(90%)
% with permit
(15%)
75%
above 18 years old
40%
can prove competence
50%
actually got a permit
Population
(60 M)
% Replacements each year
(12%)
Useful time
10 y
Poorly maintained ones last shorter
Guns sold for new users
Existing guns
(9.8 M)
% change
(~0%)
Price of guns (200 $)
Verifications
: The market is actually 100 M$
I could trace it back to the % of population with permit
15 % can be an over estimation, we wouldn't be surprised if the number is closer to 5 %
Link result to estimation : that's 40 % of what we got !