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Audience - Parents 2 hours drive time - Coggle Diagram
Audience - Parents 2 hours drive time
General Awareness - its coming
Fly through when finished - section by section - Just tease of key bits
Up to Foxes
Into foxes Den - but don't show inside
Start to selfie - with family
Owls tree top house entrance
Large snake selfie spot
Carousel - each character in carousel moving along on way to Twycross
Animated Key Visual (Paid)
Gruffalo - Eyes - opening and looking up. Message above the Gruffalo telling people when opening
Close UP's - face, feet, or key feautre, mouse photo point
We're getting ready for opening
Animals moving in and settling into new home
Practise on stage for shows
Cafe being finished off
Team being trained
Shop being fitted - merch arriving
Green screen testing - Gruffalo in the green screen
Sign being installed
Using Mascot and skin
Walking through the land and testing it
Why were doing - bringing PR content to life
Bringin info grpahic to life
videos with keepers or Sharon
Q and A session - open to submit question
Opening Date / Easter
Opening Video - keepers in the shot with animals - one word each, leading up to Gruffalo, ending in drone
Regional video per Young discoverer - announcing when it opens
Drone footage anyway once characters in and zooming down
Promo videos
General Zoo - mixture of content
GDL - toddler focussed Promo
Countdown to opening
Calendar of social competitions (9 days - 1st to 9th April - one per day)
Pre promotions video
Link back to features to Gruffalo - Lemurs eyes etc, introduce other tease elements food, photopoint, character reminders (tag), social quiz
Social quiz - which character are you most like
General awareness - once open
Family exploring and using
Plan your day
Top tips video - how to have the best day
How will timings work and why we have to have timed slots
Meet the Gruffalo Discoverers - profile on each - each has a conservation mission themselves and a preference for one of characters
Connecting with Twycross Zoo with animals and other attractions
Gruffalo visiting the other animals - tbc with animal team
Feet / Paws - walking next to each other
Compare the features
Orange Eyes - Lemurs
Snow Leopard Claws
Prickles - Bearded Dragons
Membership
Existing Members
Promote early entry
New members
Gruffalo Skin - fun moments
Key dates
April fools
Health check for Gruffalo and suggested actions
21st March - national mouse day