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PREVENTION + WINBACK CAMPAIGN, 30 Days Before dropping in a lower RFM…
PREVENTION + WINBACK CAMPAIGN
30 Days Before dropping in a lower RFM group
RFM Groups 2
Incentive based on margin
Limited time incentive to buy + product recom.
wait 10 days days
Didn't place an order
Incentive Reminder
Wait 10 days
Didn't place an order
Reminder + Added incentive
1 more item...
Placed an order
Drop off flow
Placed an order
Drop off flow
RFM Groups 3
Incentive based on margin
RFG Groups 1
Lover
Incentive based on margin
Platonic, Apprentice
Potential Lover, New Passion, Do not lose them