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The 12 Different Ways for Companies to Innovate, NOMBRE: DENNIS VALENCIA,…

- - - - This dimension considers everything a customer sees, hears, feels and otherwise experiences while interacting with a company at all moments.
    - - Refers to the mechanism that a company uses to recapture the value it creates. To innovate along this dimension, the company can discover untapped revenue streams, develop novel pricing systems and otherwise expand its ability to capture value from interactions with customers and partners.
      - Processes
        
        Are the configurations of business activities used to conduct internal operations. To innovate along this dimension, a company can redesign its processes for greater efficiency, higher quality or faster cycle time.
        
        Organization
        
        Is the way in which a company structures itself, its partnerships and its employee roles and responsibilities.
        
        Supply Chain
        
        A supply chain is the sequence of activities and agents that moves goods, services and information from source to delivery of products and services.
        
        Networking
        
        A company and its products and services are connected to customers through a network that can sometimes become part of the firm’s competitive advantage. Innovations in this dimension consist of enhancements to the network that increase the value of the company’s offerings.
        
        Brand
        
        Are the symbols, words or marks through which a company communicates a promise to customers. To innovate in this dimension, the company leverages or extends its brand in creative ways.
        
        Presence
        
        Points of presence are the channels of distribution that a company employs to take offerings to market and the places where its offerings can be bought or used by customers.
  - - - A solution is a customized, integrated combination of products, services and information that solves a customer problem.
      - Customers
        
        Are the individuals or organizations that use or consume a company’s offerings to satisfy certain needs. To innovate along this dimension, the company can discover new customer segments or uncover unmet (and sometimes unarticulated) needs.