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Entry Strategies - Coggle Diagram
Entry Strategies
Direct Exporting
Advantage
Direct Selling
Disadvantage
Loss of Control
Franchising
Advantage
Rapid and quick
Disadavantage
must be unique
Strong brand Recognition
Partnering
Adv.
Useful in vastly different markets
Dis.
Higher Costs
Licensing
Advantage
Sophisticated and Easy
Disadvantage
zero control
Turnkey Projects
Adv.
Government Controlled
Dis.
Particular to certain Companies
Joint Ventures
Adv.
Third Company created
Dis.
Shared risk
Buying a Company
Dis.
Costly
Adv
easy way to take competitors
Greenfield
Adv.
Gain local knowledge
Dis.
Very high cost
Piggybacking
Adv.
Reduced risk and cost