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Lay's image (Advertising Campaign) - Coggle Diagram

- - - - post on social media
      - with hashtag
      - tag Lay's
  - - - speak one's mind
        
        act of knindness
        
        thank you messages
        
        acknowledge appreciation
        
        family members/friends/strangers
      - innermost thoughts & feelings
        
        always hiding feelings
      - rarely show affection
    - - website traffic improved
      - using hashtag with Lay's
  - - - address the message
      - give Lay's product
- - - - and above
- - - - aged 18 to 35
    - - male & female
    - - low class & above
    - - all
    - - all
  - - - positive
    - - use social media
      - love sharing
      - shooting vlog/video
    - - relieve stress
        
        school/working
    - - lively
      - optimist
  - - - non user
      - first time user
      - regular user
    - - light user
      - medium user
      - heavy user
    - - medium
      - strong
      - none
    - - any
  - - - all
    - - Malaysia
    - - all
    - - humid
      - sunny
      - hot