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Chapter 12 & 13 Marketing Channel & Retailing and Wholesaling -…
Chapter 12 & 13
Marketing Channel & Retailing and Wholesaling
Channel Behavior
Horizontal conflict
Vertical conflict
Major Type of VMS
Corporate VMS
Contractual VMS
Manufacturer-sponsored retailer franchise system
Manufacturer-sponsored wholesaler franchise system
Service-firm-sponsored retailer franchise system
Administered VMS
Number of Market Intermediaries
Intensive Distribution
Selective Distribution
Exclusive Distribution
Horizontal Marketing System
Type of Retailers
Amount of Service
Self-service retailer
Full-service retailer
Limited-service retailer
Product line
Specialty store
Convenience store
Department store
Super store
Supermarket
Service retailer
Category killer
Organization
Franchise organization
Relative prices
Discount store
Off-price retailer
Independent off-price retailer
Factory outlet
Warehouse club
Shopping center
Region shopping center
Community shopping center
Neighborhood shopping center
Lifestyle center
Power center