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STRATEGIC ALLIANCE - Coggle Diagram
STRATEGIC ALLIANCE
Non-Equity Alliance
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Knowledge: Patents, Processes, Explicit "ABOUT"
Pros & Cons: Flexible, Weak ties (no trust)
Equity Alliance
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Knowledge: Trait, Not Codified "HOW"
Pros & Cons: Rigid, Strong ties (trust)
Joint Ventures
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Pros & Cons: Very Rigid, Strongest ties, Double bosses
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