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DCC Social Media Campaign - Coggle Diagram
DCC Social Media Campaign
Content
Pop-ups and clips from the TV short
Viral "share a photo"
Sites
Instagram and TikTok: appealing to a younger age demographic
Facebook: appealing to the retired/semi-retired couples and parents
Target audience
Families with children
Young couples
Retired/semi-retired couples
Sites in campaign
Hardwick Hall and Gardens
Calke Abbey
Renishaw Hall and Gardens
Kedleston Hall
Arbor Low Stone Circle and Gib Hill Barrow
Relation poster-short
In the short, the posters will be displayed. A dynamic combining posters and social media posts will ensure a reach of mass audience.
House style
"Fresh and vibrant"
Colour scheme
Shades of oranges and greens connoting nature and historical properties.
Font types
Tarttatello
Snel Round Hand
Fair Water Script
Gungsuh Che
Mystical Woods Rough Script
Dreaming Outloud Script Pro
Bernard MT
Matura MT Script Capitals
Celebrities
Emma Watson
Rowan Atkinson
Adele
Ed Sheeran