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PEAK 2021-22 - Coggle Diagram
PEAK 2021-22
Reporting
MI
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Net Profit / Breakeven Caclulator enabled us to adjust our strategy mid way through peak from "stock clearance" to protecting our margin
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Team / Resource
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Sign off - affiliates, creative. We need a better process
Acquisition
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SEO
Top pages (traffic & revenue) for the whole of peak (Nov - Feb) - Black Friday page & also, what key pages did we lose significant rank for?
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Targets & Budgets
PC budgets were set in line with target sales - but adjusted inline with demand and performance at campaign level.
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Merchandising
On-Site Creative
Sign off process - who, when
Standardising creative: get freelancer to design templates & messaging to promote end date 3 days before, & "ends today" on the last day
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Pricing
Until Feb, pricing was based on 8% COS rather than real data from short term MIs. The shift
Delivery
Arrow capacity and taking us off nominated day. This not only had an impact on conversion rate but forced us to edit the delivery matrix in peak - this cannot happen again
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