Cultural environment in business
Cultural collision
-Company: practices are less effective than expected.
Employees: too difficult for them to adapt.
Cultural diversity:
-Sensivity VS adaptation
-Nation as reference point.
-Managers consider that the analysis of each country may be difficult.
-Cultures are shaped and evolve in a different way.
-Religion
Social stratification
High context cultures
Low context cultures
Cultural shock
Frustration
Depression and confussion
Fascination
Comfort and satisfaction
Latinos, China, India, Spain, Arabs.
Germany, Russia, England, Austria, Northern Europe.
Strategies
Values system
Share the benefits
Cost benefit analysis of the change
Resistance to excessive change
Participation
Opinion leadership
Programming
Learning abroad