The colors Mohajer chose for her nail polishes, with hip names like "Tantrum," "Greed," and "Dork," were bold and hard-edged, unlike the more conservative colors available from the big cosmetics companies. They proved a hit with young, fashion-conscious women in Los Angeles. Hard Candy became the new, cool makeup among trend-setters, and its popularity was reported in national fashion magazines like Vogue, Elle, Teen, and Seventeen.
It might be hard to believe that a multimillion dollar business started in a bathroom, but that's exactly where Dineh Mohajer's Hard Candy cosmetics company was born.
