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BRAND MANTRA IBCC - Coggle Diagram
BRAND MANTRA
IBCC
PUSAT
center place
top no. 1
brand yang besar
strategic
the main brand
BATIK dan KERAJINAN
origin
INDONESIA
it's LOCAL to the indonesian people
TRADISIONAL
colours
WARM TONE
EARTH TONE
each batik has meaning behind it
MEANINGFUL
INTERNASIONAL
able to compete with
brand luar
GLOBAL
high class image
modern
attracts tourist and locals
EYE-CATCHING