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Public Opinion - Coggle Diagram
Public Opinion
Mass Media
Public sphere: forum where info on matters important to civic life can be shared
Gatekeeper: person that controls access to something
Misinformation: belief that incorrect info is true
Fake news: stories seem real but are intentionally not true
Agenda setting: process of selecting issues that govt. will see
Framing: emphasizing certain aspects to make story seem important
Hard news: factual info
Soft news: stories characterized by opinion or human interest
the sum of individual attitudes or beliefs about an issue
Direction: positive or negative on issue
Stability: likelihood of changes in the direction of public opinion
Intensity: how strongly people hold beliefs and attitudes
Salience: prominence or visibility of an issue and importance to the public
Media Bias: tendency to present unbalanced perspective
Political bias: tendency to favor a political party
Racial & gender bias
Negativity bias
Objective journalism: emphasis on reporting facts
Propaganda model: idea that media is biased towards corporate and conservative interests
Random sample: every person in the target population has an = chance of being selected
Biased sample: does not accurately represent the target population
Straw polls: based on nonrandom samples
Delegate model of representative democracy: job is to translate views of the majority
Trustee system of democracy: public officials become experts on issues and make decisions they believe to be in the publics interest
Margin of error
Confidence level
Political culture: shared beliefs
Ideology
Push pull: intentionally uses leading or biased questions to manipulate responses
Elite opinion: attitudes of people with large measures of political influence/expertise
Political socialization: process by which younger generation learns political values from previous generations