Dineh Mohajer founded Hard Candy Cosmetics, Inc., a line of cosmetics that targets teens and young adults. Starting the business with her sister and her boyfriend after receiving positive comments on a nail polish she had created to match a pair of sandals she wore shopping, Mohajer, just 22 years old at the time, suddenly found herself at the helm of a multi–million dollar business.
Mohajer considers herself an accidental entrepreneur. She had no idea that day she mixed up a bottle of baby–blue polish that it would so radically alter her life's path. She was able to create a hip, Generation X trend–setting cosmetic line simply because she herself was a hip Gen–Xer. Mohajer expresses those generational traits in her offbeat colors, packaging, and eye–catching names. Her original four colors—sky, sunshine, lime, and violet—have been followed by such on–the–edge names as Dork, Sissy, Pimp, Pussy Cat, Porno, Trailer Trash, and Jailbait Vagas. The men's polishes bear such names as Super Man, Testosterone, and Dog
