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RAPPORT MANAGEMENT THEORY (Spencer-Oatey, 2008) - Coggle Diagram
RAPPORT MANAGEMENT THEORY (Spencer-Oatey, 2008)
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RAPPORT MANAGEMENT: The management of interpersonal relations: the use of language to promote, maintain or threaten harmonious social relations.
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Up to now, empirical cross-cultural pragmatic research has focused on investigating pragmalinguistic conventions, and more recently, contextual assessment norms; research in cross-cultural psychology and intercultural communication, on the other hand, has focused more on fundamental cultural values. What is needed is a synthesis of the different perspectives. (2008:44) --> see: Spencer-Oatey and Kádár (2021)