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Technology Issues : The dark side of marketing technology - Coggle Diagram
Technology Issues : The dark side of marketing technology
Explosion of tools
Confusion
Overwhelming
Need to update the martech roadmap regularly
Changing landscape, pressure to keep up
76% marketers want more tools to their stack
Technical skills
Lack of talent
No real fix to the prob, constant evolution
Creativity, data analysis, flexibility, platforms
Creativity vs data skills
Easier to find 2 people that match
Uncanny valley
Close to a human response but not yet
AI / Chatbot
Therefore, underutilized
Wasting money not using it
Direct impact on effectiveness
Understanding the dark side = better management