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web content writing tips, Revamp posts for maximum value, Keep the reading…
web content writing tips
the best content doesn’t just get people to click — it gets people to trust you. That trust inevitably leads to more shares, more backlinks, and more sales.
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Never self edit your work (at least, not right away)
When the writing is still fresh, your mind will automatically make up the gaps in your copy and your editing will be subpar.
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Even with a great spell check, there will be things you miss.
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Email vs. e-mail, Internet vs. internet and other style debates
Language always changes, and web writers need to be hip to the trends to appeal to modern audiences.
whatever your language pet peeves are, your online writing is for your audience, not for you.
Be consistent, and be modern.
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Update your links
Most website content writers know the importance of internal links. Linking to other pages on your site boosts SEO, gives readers useful info, and increases page views and time on site.
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This boosts your search results, makes your pages more useful and relevant to users and helps your content stays fresh.
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Provide added value
Your content writing should always offer value to the reader in terms of insightful ideas and actionable tips.
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Give your readers a valuable takeaway and they won’t just view your site as a great resource — they’ll refer their friends too!
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When writing for the web, chop it up.
Put simply: keep it short! A five-line paragraph is great, but a three-line paragraph is even better.
Don’t worry if an idea doesn’t seem to be fully “complete” before hitting that enter key. Err on the side of short paragraphs and chop it up!
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If you’re not sure, look it up
Double checking the words/grammar/spelling/etc. you don’t know about can help you catch mistakes and internalize the rules, so you can write correctly without looking it up next time.
The more time you spent thinking and picking up new information, the better you’ll get.
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