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Unit 1- Conformity :star: - Coggle Diagram

- - - - Results= Participants conformed to the incorrect answer on 32% of the critical trials. 75% of participants conformed at least once. 25% of participants never conformed. During post-experimental interviews, some conforming participants claimed to have actually seen the line identified by the majority as the correct answer. others yielded because they could no bear to be in a minority and risk being excluded from the group.
      - Conclusion= There may be strong group pressure to conform esp if the group is a unanimous majority. However, after interviewing the participants, Asch concluded that people go along with the views of other for different reasons. Some experienced normative social influence and feel compelled to accept the mistaken majority's norms or standards behavior to avoid being rejected. Others experience informational social influence as they doubt their own judgements- they want to be seen as correct.
      - Evaluation:
        
        :red_cross:One limitation of the study is that is used a biased sample. All the participants were male students who all belonged to the same age group. This means that the study lacks population validity and that the results cannot be generalized to females or older groups of people.
        
        :red_cross:Another problem is that the experiment used an artificial task to measure conformity - judging line lengths. How often are we faced with making a judgment like the one Asch used, where the answer is plain to see?
        
        Strength = The line length and presentation of the lines was standardised across his groups so all participants experienced the same controlled conditions , therefore Asch’s (1951) study can be replicated to check if it is a reliable test of social pressure to conform when in a majority group
    - - Allowing the participants to answer in private = lower levels of NSI and lower levels of ISL.
        
        Increasing the difficulty of task= higher levels of ISL
        
        Increasing the size of the majority group= higher levels of NSL and ISL
- - - - :red_cross:Moscovici (1969) used female students as participants (i.e. unrepresentative sample), so it would be wrong to generalize his result to all people – they only tell us about the behavior of female students
      - :check: Research evidence demonstrates the importance of consistency.Moscovici et al. found a consistent minority view had more impact on other people than an inconsistent one.
        This shows that it is important to be consistent with a minority view, as it makes it more likely it will have an effect on the majority.
      - If the consistent minority are seen as inflexible, rigid, uncompromising and dogmatic, they will be unlikely to change the views of the majority. However, if they appear flexible and compromising, they are likely to be seen as less extreme, as more moderate, cooperative and reasonable. As a result, they will have a better chance of changing majority views