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information used by organisations, IMG_1806, image - Coggle Diagram
information used by organisations
Contact management
Description
This is the contact between the important customer and the organisation itself t involves using technology to organise, streamline with computer interfaces or automatic recognition, and link together sales, marketing, customer service, and technical support.
Advantages
better, longer lasting relationships with customer
Knowledge management and creation
Description
This is about the sharing information and data across the different sections of organisations, potentially from very different locations geographically. This category is simply the management of information within an organisation.
Benefits and Limitations
Limitations
decision making(DMU)
this is a collection of individuals that participate in the buyer's decision of process.
benefits and limitations
the benefits of this is that it allows you to have a more informed decision as there are more inputs onto it
one limitation is that it may take longer for everyone to agree on a decision and could lead to a disagreement.
gate keepers
these are the people who press the stop and go buttons.
influencers
these are recommendations based upon the experience and knowledge from there products and services.
Management information systems (MIS)
Management information system (MIS)
is the study of people, technology, organizations, MIS does not make the decisions, it analyses the system and then managers make the decisions based off the information the MIS has given. Examples : Payroll systems, order processing systems.
Advantages:
Improves data accuracy
Reduces operational costs
Disadvantages:
Highly sensitive, needs constant monitoring
Effectiveness decreases due to changes in top management.
