From John Gokongwei Jr.'s experience, he learn to sell products according to the public's demand and soon he became the one of the most successful entrepreneurs in the nation,Philippines and it all started with a snack he sold as a kid. For more than a decade, he was the CEO of JG Summit, a multi-billion-dollar conglomerate with holdings in aviation, food and electricity. Chippy, Chiz Curls, Nova, Cloud 9, Nips, Cream-o, Magic Flakes, Maxx candies, Blend 45, Great Taste coffee, and Payless instant noodles that have long been popular merienda favourites.