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ENGAGE CUSTOMES & COMMUNICATING CUST VALUE ADVERTISING - Coggle Diagram

- - - - short -time incentives to encourage the purchase or sale of a product of service
    - - discounts , coupons , displays, demonstrations , and events
  - - - engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.
    - - direct mail , email , catalogs , online and social media , mobile marketing and more
  - - - personal customer interactions by the firm sales force for the puroise of enaging customers , making sales , and building customer reationship
    - - sales presentations , trade shows , and
        incentive proframs.
  - - - building good relations with the company
        variois publics
      - by obtaining favorable publicity , building up a good corporate image , and handling or
      - heading off unfavorable rumors , stories and events
    - - press releases , sponsorships , events and webpages
  - - - any paid form of nonpersonal presentation, and promotion of ideas , goods , or services by an identified sponsor
    - - broadcast , print , online , mobile , outdoor and other forms
- - - - consumers are changing
        
        better informed
        
        more communications empowered
        
        can use the internet , social media and other technologies to find own
        
        connect easily with other consumers to exchange brand related information or even create their own brand messages and experiences
      - marketing strategies are changing
      - sweeping advances in digital technology are causing remarkable changes in the ways companies and customers communicate with each other