Festival Promotion

Research

Research and Evaluate current trends in Festival promotions

Identify and evaluate any gaps missing in the festival market to assist with generating ideas

Brainstorm festival of choice

Promoter

Name of festival

Date

Location

Line-up/exhibitors/schedules

Develop 2 different Concepts that could be applied to your festival including:

Specifications magazine

The specification of the 2 online advertising pieces

Target Audience

The tone of the Festival

What resources will be required for advertisements

What social, ethical and environmental impacts of your concept would be

Using Information gathered, create an overall written concept by thumbnail sketches

In small groups, pitch concepts to your stakeholder/teachers/students. Refine chosen concept based on feedback.

With feedback develop and refine the concept using creative and practical criteria to evaluate the constraints of your concepts/ideas.

Polish your ideas and present concept visuals to your peers for final feedback.

Production

Create all assets to specifications of advertisements

Complete and record a self-evaluation of both technical and aesthetic context of your graphics and seek feedback from peers

Document Feedback and apply it throughout the design process

Refine to achieve on desired effect

Finalisation

Output final files to industry standard

Write Rational:

Explain how graphics can be used differently as communication with your advertisements

What Problems occurred

What Software was used (explain how tools and features were used to achieve the outcome)

Explain file format from program used

explain safety requirements applied on the computer during this project

Final Files

Magazine

Specifications of Magazine advertisement

Festival branding

Photos and Graphics relating to the chosen event

Clear description of advertising intent (eg. drum up ticket sales)

Event Details and/or artist involved

Sales information and contact details

Consistency of style/theme throughout

Online advertising

Magazine Technical

Vector Graphics = .ai files

Raster Graphics = .psd files

Page Layout: Adobe InDesign packaged folder containing folders for Links and Fonts, Adobe InDesign + .idml files, PDF

CMYK

Press ready PDF with trim marks and bleed for print

Must include

2 different sized advertisements

Photos and Graphics relating to the chosen event

Clear Description of advertising intent

Consistency of style/theme throughout

Advertisements mocked up on media for presentation

Technical specifications

Correct specifications for chosen platform

format must be correct size for optimum upload

Format must be in RGB colour

Output: JPG for web upload