Festival Promotion
Research
Research and Evaluate current trends in Festival promotions
Identify and evaluate any gaps missing in the festival market to assist with generating ideas
Brainstorm festival of choice
Promoter
Name of festival
Date
Location
Line-up/exhibitors/schedules
Develop 2 different Concepts that could be applied to your festival including:
Specifications magazine
The specification of the 2 online advertising pieces
Target Audience
The tone of the Festival
What resources will be required for advertisements
What social, ethical and environmental impacts of your concept would be
Using Information gathered, create an overall written concept by thumbnail sketches
In small groups, pitch concepts to your stakeholder/teachers/students. Refine chosen concept based on feedback.
With feedback develop and refine the concept using creative and practical criteria to evaluate the constraints of your concepts/ideas.
Polish your ideas and present concept visuals to your peers for final feedback.
Production
Create all assets to specifications of advertisements
Complete and record a self-evaluation of both technical and aesthetic context of your graphics and seek feedback from peers
Document Feedback and apply it throughout the design process
Refine to achieve on desired effect
Finalisation
Output final files to industry standard
Write Rational:
Explain how graphics can be used differently as communication with your advertisements
What Problems occurred
What Software was used (explain how tools and features were used to achieve the outcome)
Explain file format from program used
explain safety requirements applied on the computer during this project
Final Files
Magazine
Specifications of Magazine advertisement
Festival branding
Photos and Graphics relating to the chosen event
Clear description of advertising intent (eg. drum up ticket sales)
Event Details and/or artist involved
Sales information and contact details
Consistency of style/theme throughout
Online advertising
Magazine Technical
Vector Graphics = .ai files
Raster Graphics = .psd files
Page Layout: Adobe InDesign packaged folder containing folders for Links and Fonts, Adobe InDesign + .idml files, PDF
CMYK
Press ready PDF with trim marks and bleed for print
Must include
2 different sized advertisements
Photos and Graphics relating to the chosen event
Clear Description of advertising intent
Consistency of style/theme throughout
Advertisements mocked up on media for presentation
Technical specifications
Correct specifications for chosen platform
format must be correct size for optimum upload
Format must be in RGB colour
Output: JPG for web upload