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Sales Goals: 25% YOY Growth (2,000,000 Sales), KPI's, KPI's, Why…

- - - - BUY Groups: BUY Group Shows. $54k sales 2021
        
        NBS: 14 members in 2021. $23K sales
        
        Sports Inc: 15 Members in 2021 $23k Sales
        
        Mid States: 0
        
        World Wide: 3 New 2021. $8k
      - Retailers
        
        Scheels: 14 Locations in 2/2/22. $25k
        
        Independent: 5 new dealers in 2021
        
        Online Retailers $307k sales 2021
        
        Midway: $197k, up 80%)
        
        OP: $84k, down 18%)
        
        Brownells: $26k, up 80%)
    - - Social media exposure/content
      - Guidefitter booth promotion
      - Guidefitter website traffic increase
    - - Zanders: ($71k, up 200%)
- - - - using other industry leaders for content creation
      - Exposure to new consumers
      - grass roots content creation/new models
    - - social media (2.6% traffic)
        
        Instagram (1,286 followers in 2021)
        
        Facebook
      - Conent creation
        
        personal pages
        
        Youtube influencers
        
        Joint marketing events
      - online advertising (2% traffic)
        
        snipers hide
        
        Accurate Shooter
      - Direct Traffic (91% traffic) (81,687 sessions)
        
        Grass roots Marketing
        
        Word of Mouth
        
        Dealer exposure
        
        TV Ads
      - Email Marketing
        
        20 emails sent: 1,134 visitors on site
        
        Increase Email marketing reach/exposure:
        
        incentives to sign up for email list
        
        Partnership with other brands for email exposure
        
        provide content/reasons for sign up
        
        increased network
        
        2021 campaign results average (20 campaigns) (total customers 5,100)
        
        actiive on site: 57 or 2.66%
        
        unique opens: 765
        
        open rate: 36.79%
        
        Click rate: 4.13%
    - - A/B Testing website to determine best combination of check out experience
      - A/B Test website feel/layout
      - A/B Test website content layout/design
- - - - Commercials, customer has ability see/hear/learn about the product
  - - - Paid Ads to target audience
      - partnership with Influences/content creators
    - - Co-branded content
      - Paid ads/videos/reels
  - - - Consumer Shows/Tell your product story/importance
- - - - Validation to customers
      - Demos along side their products to sell their products
      - Instructors have dialogue with consumers
      - Social Media/Email campaign positilbities
      - New customer base
    - - Creating more experts/advocates
      - Access to new customers/learning hands on w/ or system
      - Being able to ask questions/learn from expert
      - Pro Shop exposure
    - - Dealer shoots:Creating more experts/advocates
      - co-branding/networking with other industry leaders
      - Educating the sellers on why it's valuable/learning
      - Direct access to business owners/teaching how to sell
  - - - NBS
        
        Spring
        
        Summer
      - Sports Inc.
        
        Spring
        
        Summer
      - NSSF Indoor
      - Shot Show
    - - ADS Shows
      - Ft. Benning Sniper
      - Ft. Chaffee Sniper
      - ADS Show cases
        
        Tuscon Range Day
    - - NRA
      - DSC
    - - ELR
        
        Wyoming Shoot
        
        Kansas
        
        King of 2 Mile
      - PRS
    - - KVR Branded Event
      - Christensen Arms