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CHAPTER 6, The basic elements of effective document design are:,…
CHAPTER 6
Guidelines for Using Color
Effectively
Use no more than two or three colors on a page.
Too many bright colors overwhelm the eye.
Make sure text colors contrast sharply with background
colors.
Select cool colors.
Estimate how the color will look on the page.
Use colors that respect an international reader s cultural
heritage.
Using Appropriate Visuals
for International Audiences
Be respectful of religious symbols and images.
Avoid using culturally insensitive or objectionable photographs.
Avoid any clip art that international readers would misunderstand.
Do not use any images that ethnically or racially stereotype your
readers.
Be cautious about using images/photos involving hand gestures.
Successful Document Design:
A Wrap Up
Make it clear.
Have it flow.
Keep it simple.
The Purpose of Visuals
Visuals work in conjunction with your writing to inform,
illustrate, and persuade. Here are several reasons
Choosing Effective Visuals
Use visuals in conjunction with not as a substitute for written
work.
Experiment with several visuals.
Include visuals only when they are relevant for your purpose and
audience.
Always use easy to read and relevant visuals.
Two Categories of Visuals
Figures.
Figures include graphs, circle charts, bar charts, organizational chars, flow charts, pictographs,maps, photographs , and drawings
Tables.
Tables arrange information in parallel columns or rows for easy comparison
The ABCs of Print Document Design
The basic elements of effective document
design are:
Typography
Color
Page layout
Designing and Writing a Successful
Homepage
you
should adhere to the following guidelines:
Make your site easy to download and navigate.
Make your site informative.
Make your site easy to find.
Make your site easy to read for both native and non native English
Keep your site updated. Keep both information and design up
Use images and icons effectively.
Encourage visitor interaction by soliciting feedback.
Designing a website requires you to follow the principles of print document design.