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13 must-have small business website pages: Do you have them all?, 5 other…
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Homepage
What to include
A short description of who you are and what you do, a brief explanation of your services and products, and perhaps some bullet points on how you can help your potential customer or client.
This is the page most people will see first, and as such, it should tell everyone who you are and what your company does.
The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds.
our homepage needs to be well-designed, load fast and look professional. There are studies that show that you have 0.05 seconds to convince people stay on your website.
FAQ page
What to include:
The most common questions you are most frequently asked should be on this page. Such questions should also remove any doubts a customer may have, in order to make them feel secure enough to make a purchase from you.
The FAQ page is your space to answer the most frequent questions you are asked. The frequently asked questions (FAQ) page will tell everyone – on one page – what they need to know
This will save you time answering those same questions on an individual basis. Provide honest answers for each one.
Your answers should be a call to action, and persuade a potential customer to take the next step and buy whatever you’re selling.
Contact page
What to include
All of your social media accounts, your mailing address, phone and fax number, email address, and even your business hours. Some companies prefer using a contact form instead of listing their email address for spam prevention purposes.
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It is also important to have your phone number, email address and physical mailing address on the footer throughout all of your website pages, where possible.
If you need to create a custom email address, our guide here will show you how.
Blog
What to include:
First and foremost you need to do a bit of strategy work, you need to know why you are starting a blog and who you are blogging for (your target audience). Next you need to map out what your blog should be about, i.e. what your should write about and the topics to cover.
Think of how you write and the language you use, most of us don’t like to read academic journals so don’t be afraid to be conversational and casual in the way you write. Quality trumps quantity. Studies suggest that long-form and in-depth blog posts outperform shorter shallow blog posts, when it comes to search engine optimization and getting shared on social media.
This isn’t a page per say, as a blog is the sum of all blog posts. A blog is a website, or a section of a website, made up of topically related blog posts (like journal entries). Blog posts are usually listed in reverse chronological order with the most recent blog post appearing first.
If you have a small business website without a blog then you are seriously missing out! Think of your blog as your greatest and most affordable marketing tool. A blog drives traffic and leads/sales.
A survey by HubSpot found that 57% of businesses who blog have generated a lead from it. A blog gives your company a voice, it creates a place where you can tell your company’s story, share your expertise and engage with your customers.
About page
what to include
A summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are a sole proprietor), any special achievements you received, and the ways you differ from others that provide the same product or service.
People do business with other people, and visitors want to learn a bit more about who the people are behind the company.
The about page is often one of the most visited page on any website. This page should give a brief summary of who you are, your company history and what isolates you from the competition.
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Privacy policy page
What to include
What data you collect, how it is collected, how visitors can obtain a copy of the information you obtain, if such content will be shared, and if so, with whom.
A privacy policy is must for every website, a privacy policy lets the visitor to your website know what you’ll do with the personal information they give you.
On this page, let the site visitor know how any personal information and data (e.g. advertising, cookies, emails etc) collected will be used, and whether or not it will be shared with third parties. You must strictly adhere to your privacy policy.
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Site map page
What to include
Your sitemap page should include links to all of your web page, your pages and blog posts.
Your sitemap page should be located in the footer throughout all of your website pages, where possible. If you use WordPress then there are plenty of plugins that can help you build an HTML sitemap.
Sitemaps come in two formats. XML sitemaps (these are made for search engine bots, helps search engines discover your content and is good to have from an SEO standpoint).
HTML sitemaps are made for your “human” visitors (and what we refer to here.) A sitemap page is a non-fancy index page that lists all the web pages you have on your website. For example check out our sitemap page on https://digital.com/sitemap/.
"Page not found" page
A page not found page (technically speaking it’s called a “404 error” page) is a page your visitors get directed to when a webpage no longer exists, have moved or has expired.
Because a 404 error page can be a standard HTML page, you can (and should) customize it any way you want.
What to include
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Your page not found page should include a link back to your homepage, you could also includes a search form.
Press/ latest news page
This is where you can address the media. Here, you should post links to articles written about your business, press releases, advertisements, videos featured on other platforms, and any other recognizable commercial accomplishments.
What to include
Ways the media can get in touch with you, links to download PDFs and photos, and press releases
If you have a media or press kit, post it here, so the media can learn more about your company prior to further publicity.