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Phoenix - Coggle Diagram
Phoenix
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Relationship categories
Vendor Organisation
Deal Making
Cost Focused
Protective Culture (Offense and Defense)
Least cost/lowest price strategy
Deal makers
Transactional
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Supplier Organisation
Customer focused
Continuous Improvement
Total quality focused
Differentiated strategy based on cost or value combination
Multilevel/vertically integrated
Complex selling processes - account managers/project
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Partner Organisation
Highly flexible, empowering and innovative culture
Best practice value-adding strategies
Team based structure and culture
Process of relationship management
Alliance managers coaching the alliance teams
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Performance Outcomes
ROI
Customer Satisfaction
Sustainable competitive advantage
world class performance - benchmarked
Innovation
Attitude
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