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4P for technology hardware company, hypothesis list - Coggle Diagram
4P for technology hardware company
price
Are the discount competitive? (p1)
Is our retail channel price increased? (p2)
Do we have assisted buying like credit? (p2)
Is our payment plans conductive?(p2)
places
Distribution(p2)
Does the distributor have enough stock to refill ? (p2)
Are the lead time fine? (p2)
Delivery (p2)
Retail location
Are our visibility intact with our key relations? (p1)
is close to the customers ? (p1)
Are customer assisted in the store ? (p0)
promotion
Advertising
Digital media
Are we targeting for the customer well ? (p2)
Are we reaching at the right time ? (p0)
Are we messaging right ? (p1)
Mass media (Tv, newspaper)
Are we penetarting the target with our message ? (p0)
Are people happy with our add sentiment ? (p0)
public relation
Is there any bad news regarding our brand ? (p0)
How is our CSR visibility ? (p1)
product
Is there quality issues ? (p1)
Is there packaging problem? (p2)
Are our design liked by our target customer? (p1)
hypothesis list