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Types of Data - Coggle Diagram
Types of Data
Qualitative Data:
Evaluation:
S - Provides a richness in detail, gives the ppt to broaden their responses
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W - Difficult to analyse, patterns and comparisons are hard to identify
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Quantitative Data:
Evaluation:
S - Simple to analyse, easy to draw comparisons
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Primary Data:
Evaluation:
S - Authentic, specifically target the info that is required
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Secondary Data:
Evaluation:
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W - Substantial variation in the quality and accuracy, may be outdated or incomplete
W - Content may not quite match the researcher's needs/objectives, challenging the validity of conclusions
Info that has already been collected by someone other than the researcher (statistics or previous research)
Meta-Analysis:
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Evaluation:
S - Large, more varied sample and results can be generalised, increasing validity
W - Prone to publication bias, therefore conclusions will be biased because they only represent some of the relevant data