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Creative Imedia - Coggle Diagram
Creative Imedia
L01
mood boards
what is a mood board?
A mood board is a pre-production document that is designed to generate ideas for a creative project.
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story boards
what is a story board?
A storyboard is a graphic organizer that plans a narrative. Storyboards are a powerful way to visually present information
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scripts
a document that outlines every aural, visual, behavioral, and lingual element required to tell a story
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L02
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research
what is research?
Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way
types of research
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secondary research is a research method that involves compiling existing data sourced from a variety of channels.
work plan
what is a work plan?
Work plans are used to plan the order in which work will be done. They are particularly important when working in a team as they allow jobs to be given to individuals so that things get done by a set date
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target audience
what is target audience?
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns.
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