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Social media influencer - Coggle Diagram
Social media influencer
Meanings
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the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience
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Type of influencer
Mega Influencer
Azfar Heri ( content creator/ youtubers )
- 1.2 million followers on instagram
Ismail Izzani ( musician )
- 1.8 million instagram's followers
Isa Isarb ( Youtuber )
- 2.73 millions subscriber on youtuber
Alief Irfan ( Youtubers )
Zizan Razak ( Actor , rapper , comedian )
Macro influencer
Shalma Eliana ( singer / actress )
- 270K followers on instagram
-famous among malaysians only
-havent reach peak popularity
Imanopie ( Tiktok influencer)
- 378 K followers instagram
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Micro-Influencer
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Unknown ( Singer )
- 20.9K followers on instagram
Somemalaysiankid ( public figure )
- 9867 followers on instagram
lameymon ( parkour athtlete )
- 22.7K followers on instagram
admnuqris ( singer )
- 11.9K instagram followers.
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Types of content
Bloggers
- Text that usually talk about experiences, personal development, finance, health, childrearing, music, and many other topics.
- Bloggers share experiences and personal opinions
- Bloggers and the readers have their own engagement.
- Have guest posting , where we pay blogger to post on our behalf.
Youtubers
Type of content in a video form
- youtuber use their creativity to gain viewers
- wide area of content
- gaming,fashiion,vlogging, make up,sports etc.
- one of the biggest entertainment platform
Social Posts
- Posting : videos and photos that people like
- photography, fashion, reels , short entertaining videos etc.
- Instagram is one of the biggest social media platform
Podcasters
- Podcast is like digital audio , can be in visual form where a group people talk about something or just audio only
- something like life stuff, business, love and etc.
Celebrities
- original influencer
- Brands usually use artist to promote their product
- Their effectiveness to promote a product is depends on target audience as well.
-Have many fans but debatable on how much real influence they hold over those who follow them
Key Opinion Leaders
Industry experts and thought leaders
- Journalist
- Academics
- Industry experts
- Professional advisors
Gain respects because of their qualifications, reputations , position , or experience about their expertise
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