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Using the Change4Life Nutrition Campaign as an example, explain the role…

- - - - Create a societal movement in which everyone plays their part, helping to create fundamental changes to those behaviours that can lead to people becoming overweight and obese
      - Create a segmentation model that would allow resources to be targeted to those individuals most in need of help (i.e. whose attitudes and behaviours place their children most at risk of excess weight gain)
      - Provide insight into why those individuals hold the attitudes and behave as they do
      - Create a communications campaign to change those attitudes
      - Provide ‘products’ (such as handbooks, questionnaires, wall charts and web content) that people could use to help them change their behaviours
      - Signpost people to services (such as breastfeeding cafés, accompanied walks, free swimming and cookery classes)
      - Bring together a coalition of local, non-governmental and commercial sector organisations to use their influence to change behaviour
  - - - Change4Life exceeded all of its first year targets, including:
      - The campaign reached 99 per cent of targeted families
      - 413,466 families joined Change4Life in the first 12 months
      - Over 44,833 families were believed to still be involved with Change4Life after 6 months
      - Over 1.9 million responses (postal, online, face-to-face, telephone) were received in year one
      - The first year of Change4Life was extremely successful. ... Over 400,000 families joined Change4Life in its first year and over 1 million mothers claimed to have made changes to their children's behaviours as a direct result of the programme. https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/213719/dh_130488.pdf
    - - The physiological outcomes with the strongest evidence for a positive association with
      - physical activity among 5 – 11 years olds are: cardio-metabolic health; muscular
      - strength; bone health; and cardiorespiratory fitness. The psychological outcomes with
      - the strongest evidence are: self-esteem; anxiety/stress; academic achievement;
      - cognitive functioning; and attention/concentration. The social outcomes with positive
      - associations with physical activity are confidence and peer acceptance.
  - - - making the public healthier and reducing differences between the health of different groups by promoting healthier lifestyles, advising government and supporting action by local government, the NHS and the public;
      - protecting the nation from public health hazards;
      - preparing for and responding to public health emergencies;
      - improving the health of the whole population by sharing their information and expertise, and identifying and preparing for future public health challenges;
      - supporting local authorities and the NHS to plan and provide health and social care services such as immunisation and screening programmes, and to develop the public health system and its specialist workforce; and
      - researching, collecting and analysing data to improve our understanding of public health challenges, and come up with answers to public health problems.
    - - https://campaignresources.phe.gov.uk/resources/campaigns/17-change4life/overview#:~:text=Change4Life%20aims%20to%20help%20families,associating%20it%20with%20healthy%20eating.
        Change4Life aims to help families lead healthier lives by eating well and moving more. Change4Life is now a trusted and recognised brand, with 97% of mothers with children aged 5-11 associating it with healthy eating.