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Media - Coggle Diagram

- - - - For example, if it shown that those who watch more violence on television are more aggressive than those who watch less, this might be because people whose social circumstances have made them made them more aggressive choose to watch more violent programmes rather than because the media made them more aggressive
    - - Even people exposed to the same media texts do not interpret and react to them in the same way, so there must be some influences on audiences other than the media
    - - For example, neo-Marxists like the GMG argue that the media encourage audiences to accept the cultural hegemony of the dominant class
    - - This means it is almost impossible to compare different effects between those who have been exposed to the media and those who haven't