Please enable JavaScript.
Coggle requires JavaScript to display documents.
Society (self-) regulation : Sex sells; lessons in depicting real women in…
Society (self-) regulation : Sex sells; lessons in depicting real women in advertising
CONTEXT
Long way from Mad Men era
Still sneaky sexism
Age-old stereotypes
Efforts to stamp it out
Breaktroughs : This Girl Can & FridaMom breastfeeding
Shifting in the right direction
Patchy
Too slow
Erratic
PROBLEM
90% women = ad irrelevant
male-dominated industry
Influencers encouraged to stick these stereotypes
Is everyone accurately represented ?
Not enough regulation cfr ASA (UK) & NAD (USA)
ANSWERS
Hiring more women
gender-equal agencies
In each part of the process
Women less likely to miss signs of sexism
Burger king : "Women belong in the kitchen"
Making diversity part of our daily life
EFFORTS
FridaMom : breastfeeding ad ==> Female creators
Always : Normalizing periods
WAP : Sex positivism triumph
Head massagers : progressive concept but man who doesn't understand female pleasure