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10 Top Skills Every Modern Web Page Writer Needs to Have, Tell a…
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Tell a Captivating Story
There are several factors including pacing, humor, timing, and — of course — subject matter. Whatever the secret formula, a great writer needs to use it in their content.
One underutilized technique is simply getting personal. Write like you are a real person talking to real people.
Writing for the web can sometimes remove the human element from the content, but it’s essential to constantly remind yourself you’re writing for human beings.
A captivating story demands to be read. Audience engagement and comprehension will be far greater if the story pulls them in rather than bores them.
Great writers should practice reading their writing aloud. It will give a good sense how it would translate into a spoken-word story, and will help give a better feel for pacing.
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Be Social Media Savvy
you need to be conscious of what’s going on in the social media sphere. Not only to keep current (which you have to) but to understand your audience better, and prepare for the promotion phase.
you have access to a wonderful mix of old customers, new customers, and soon-to-be customers. Sharing your posts and seeing how they gain traction among the varying factions will give enormous insight into future writing you do.
Social media can act as a brilliant window into the demographic you wish to target, and in turn be a launch pad for sharing what you write. Don’t ignore it, even if it’s not your field of interest.
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Attention to detail
a web page writer must also be able to track small changes and alterations in text and understand the many places in which a tiny shift will make a big difference.
This goes for things like spelling and grammar just as much as it does more complex issues like tone and voice. When a web page writer pays incredible attention to detail, everyone benefits.
Insistence on quality
A web page writer that is not focused on quality can easily cause a large problem for the web page owner.
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Professionalism
As a web page writer, criticism is virtually guaranteed.
when a mistake does happen, a web page writer must be able to handle the subsequent criticism like a professional.
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Adaptability
Within this adaptability comes the ability to speak directly to very different audiences, understand different points of view, and morph correctly into the writer various industries need for their online content.
Research skills
Writing good web page copy often requires heavy research, and if a writer doesn’t know how to do this, the entire ship begins to sink.
Precision
Web page copy must be precise – both regarding the information within the content and the way it’s presented.
Multi-tasking skills
a web page writer needs to be able to categorize different jobs mentally and physically. One voice for one job, another voice for a separate job.
Technical know-how
A web page writer is part SEO, webmaster, and editor, all in one.
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