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INSTA TALK - Coggle Diagram
INSTA TALK
What am I Launching?
-Services
-Music Production, Recording, Mixing Mastering
Launch Goal
-drive traffic
-create confidence in my abilities
-new leads
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Target Audience
-band members
-solo artists
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TASKS
-Content Planning
-photoshoots/ visuals
-Writing Descriptions
-Uploading/Posting Content
Creating Instagram Stories
Going Live on Instagram Live
3 Neighborhoods of Instagram
-Instagram Newsfeed -Daily
-Instagram Stories -Daily
-Instagram Live -Weekly
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TIMES;
-Time of year
-Day of the week
Other things happening in business
-The lenght of time your audience needs to get comfortable with what you're launching
-How often to post, comment, engagement?
-Schedule time to Engage?
-Consistent Posting!
POSSIBLE WEEK?
Sunday- Tease session
Monday- talk about experience
Tuesday announce the release
Wednesday - Short Clip
Thursday- Testimonial
Friday - Where Inspiration
Saturday- Quote from the session
What I Need?
-Images for feed
-Videos for Feed
-Images for Stories
Where do they come from?
-Photoshoot
-Old Photos
-Customer Content
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HASHTAG RESEARCH-30x per post Types
-Location-Specific
-Community Related
-Industry Niche
-Branded-find 20x of each1) look at tag
2) look at top 9 & see what tags they are using for inspo
3)Organise hash tags in notes
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POST IDEAS TO SHOW
Announce Titles
Announce Release Dates
Show part of the components
Tell Stories of how the ideas came together
Limited Avaliability
Show part of the creation process
Feature other people who are involved
Feature Previous Users, customers, consumers
How To Display Service// types of post
Session screen grabs w/
-production/ mix tips
-clips from sessions
-Studio Build
Long Form Content//
-Studio Build
-Full Session breakdowns
-Vlogumentary in the studio
-before/ after production
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Algorithm
-Engagement
-Relevancy
-Relationships
-Knowing the best time to post
-profile searches
-direct shares
-time spent on post
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Engagement Driving Posts
- to encourage comments/ likes
Traffic driver posts
-to encourage call to action
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types of shots
- personality photos
-service shots
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Stories Ideas:
Pre-Launch Promotion
Step-by-step
Blog Snippets
Interview Clips
Event Highlights
Behind the Scenes
Exclusive Deals
Culture
Interactive elements,
Polls,