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DIRECT MARKETING - Coggle Diagram
DIRECT MARKETING
DIRECT MARKETING OBJECTIVES
DIRECT MARKETING STRATEGIES AND MEDIA
THE ONE-STEP APPROACH
THE TWO-STEP APPROACH
DIRECT MAIL
CATALOGS
EMAIL
BROADCAST MEDIA
HOME SHOPPING
PRINT MEDIA
TELEMARKETING
INFOMERCIALS
THE ROLE OF DIRECT MARKETING IN THE IMC PROGRAM
COMBINING DIRECT MARKETING WITH ADVERTISING
COMBINING DIRECT MARKETING WITH PUBLIC RELATIONS
COMBINING DIRECT MARKETTING WITH PERSONAL SELLING
COMBINING DỈRECT MARKETING WITH SALE PROMOTIONS
COMBINING DIRECT MARKETING WITH SUPPORT MEDIA
DIRECT SELLING
REPETITIVE PERSON-TO-PERSON SELLING
NONREPETITIVE PERSON-TO-PERSON SELLING
PARTY PLANS
ADVANTAGE AND DISADVANTAGE OF DIRECT MARKETING
ADVANTAGES OF DIRECT MARKETING
TESTING
TIMING
FREQUENCY
PERSONALIZATION
SEGMENTATION CAPABILITIES
COSTS
SELECTIVE REACH
MEASỦRES OF EFFECTIVENESS
DISAVANTAGES OF DIRECT MARKETING
CONTENT SUPPORT
RISING COSTS
ACCURACY
DO NOT CALL LIST
IMAGE FACTORS
DEFINING DIRECT MARKETING
THE GROWTH OF DIRECT MARKETING