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MARKETING STRATEGIES FOR SHARKBITE INNOVATION, Proposed marketing…
MARKETING STRATEGIES FOR SHARKBITE INNOVATION
Specialization
Specific branding and reputation-very effective
High quality outcome jobs
Sharing examples of achievements
Advertisement
Digital marketing
Linkedln
Youtube content
Instagram
Facebook
SharkBite website
Well defined psychographics content
Regular news letters/blogs
Promotions
Participation in national or societal acts of sustainability
Free trainings in some selected institutions to popularize SharkBite innovation services.
Influencer marketing
Budgeted Brand ambassador
4.Differenciation
Unique branding of excellence
Price regulation
Competitions in sustainable innovation
5.Concentration-Focus on customer experience.
Provide basis for customers feedback
Segmentation
Potential customers
Who are they
Their sustainability needs
Their values
Proposed marketing strategies for Sharkbite innovation