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MARKETING - Coggle Diagram
MARKETING
DEFINITION
customer's maintenance of relationships
link between society's material requirements for its needs & wants
invention & communication of value to customers
fulfill & satisfy human needs & wants through the exchange process & the building of the long-term relationships
CONCEPTS
coordinated activities
customer-oriented
able to achieve the
performance target goals and objectives
FACTORS FOR DEVELOPING CONCEPTS
value of human resources
production process
effective financial management system
presence of competitors
capturing marketing insights
GOALS
maximize
consumer satisfaction
choice of goods/service
consumption of goods
quality of life
APPROACHES
traditional
production concept
selling concept
product concept
THEORIES
Ansoff's Matrix Theory
market penetration
product development
market development
diversification
The Marketing Mix
product
place
promotion
positioning
packaging
price
people
contemporary
marketing concept
societal marketing concept
relationship marketing concept
TYPES
business to business (B2B)
business to consumer (B2C)
brand
cloud
influencer
push
guerilla
telemarketing
EMERGING TYPES
inbound
green
email
referral
affiliate
video
pay per click advertising
search engine optimization