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How to Use a Blog to Increase Organic Traffic, Optimize your post around…
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Identify keywords
Intent
Why are people searching for specific keywords? Understanding the reason behind a search helps you decide which keywords to use.
The person searching is looking for a solution to a problem they’ve identified and will be more receptive to the information, resources, and tools made available to them.
Search volume
For a clear indication of how many people enter your keyword into a search engine, evaluate search volume.
Keyword Difficulty
The higher the assigned difficulty, the harder it is to rank in the search results. Evaluate keyword difficulty with search volume.
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Most experienced Google users understand that using general terms isn’t going to get them where they want to go. Instead, people typically search for keyword phrases
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When selecting which keywords to use, consider the following: search volume, keyword difficulty, and intent.
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Create new, quality content.
Appealing to your target audience and optimizing your post based on your keywords need to be done in conjunction with creating quality content to beat out your competition.
Generate a few blog ideas and write something new. If the subject is not new, bring new ideas and perspectives to boost its quality.
Publish regularly.
publish your post. Depending on how frequently Google and other search engines scan your site, it could take a few days or longer for your pages to be indexed and appear in a Google search.
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