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Product marketing launch, Nithish K ECE 1st sem EC033 - Coggle Diagram
Product marketing launch
Positioning and messaging
Write positioning and messaging brief
Determine product or feature name
Reference and planning
Kickoff meeting
Determine launch date
Launch overview
Internal communications
Notify company about launch
Update sales and customer success materials
Web:
Update website
Post launch
Track your feedback
Share launch results
Day of launch
Verify launch assets are live
Respond to blog and social media feedback
PR:
Write press release
Press outreach for launch
Email:
Create Email newsletter
Social and community
Online community outreach
Plan socia media campaignpaign
Content
Create video for launch
Write blog post for launch
Customer story for launch
Update customer support materials
Nithish K
ECE 1st sem
EC033