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Marketing - Coggle Diagram
Marketing
4P’s
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Price
Pricing strategy
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Cost-plus: Setting a percentage profit from the price of costs and selling all products at that price
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Segmentation
Demographics- demographic segmentation is the chracteristics that people posess, including age, race, gender and much more
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Location - geographical segmentation can target customers based on what their local area provides, for example walkers in the lake district would want waking boots more than those in London
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