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INFLUENCER, paid review vs exposure for freebies, celebrity endorsement. -…
INFLUENCER
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jargons
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influence
the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.
social platform
a web-based technology that enables the development, deployment and management of social media solutions and services. It provides the ability to create social media websites and services with complete social media network functionality.
social networks.
a dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc.
trends
a topic that is the subject of many posts on a social media website or application within a short period of time
social media influencers
by follower number
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macro-influencer
range between 40,000 and
1 million followers on a social network
micro-influencer
1,000 and 40,000
followers on a single social platform.
nano-influencer.
have fewer than 1,000 followers
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by level of influence
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Key opinion leaders
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gain respect because of their qualifications, position, or experience about their topic of expertise.
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Have the power to affect others' purchasing decisions because of their authority, knowledge, position, or relationship with their audience,
Have a following in a distinct niche, with whom they actively engage. The size of the following
depends on the popularity of their niche.
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celebrity endorsement.
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a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service