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Social Media Influencer - Coggle Diagram

- - - - Have around 40,000 to 1 million followers
        
        Celebrities who haven't yet made it to the big time
        
        Successful online experts
        
        Most likely to engage in influencer fraud
    - - Have followers less than 1,000
      - Tend to be experts in a highly-specialized field
      - Probably lack sufficient influence to be of much use
    - - Have more than 1 million followers
        
        Mostly celebrities (movie stars, sportspeople, musicians)
        
        Have agents working on their behalf
    - - Have followers between 1,000 to 40,000
      - Happy to promote a brand for free
      - Are becoming more common and more famous
      - Are influencers of the future.
  - - - Brands often align with popular YouTube content creators
        
        exp: Unbox Therapy, LinusTechTips
    - - have followings in specific sectors such as personal development and finance
      - guest posting
      - have the most authentic and active relationship with their fans
    - - Promote new posts or videos heavily on social media
    - - Best Podcasts of 2019
        
        exp. WAN Show by Linus Tech Tips
  - - - Journalists
      - Academics
      - Industry experts
      - Professional Advisors
      - May not have a large or active social following
    - - Have relatively high number of followers than others in the same specific niche
      - PMYB created Chromo-Influencers
        
        The agency's highest performing influencers based on 46 crucial factors affecting consumers' behaviour
      - Have the best communication skills and engagement with audience
    - - Businesses' sales usually rise when a celebrity promotes or endorses their product
      - Unlikely to be cheaply
      - May lack credibility with a product's target audience.
      - Have many fans and social media folliwings