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100PLUS, Baskin Robbins image, Lay's image, image, image, image,…
100PLUS
SWOT
Strength
Affordable pricing
Set at reasonable price
affordable to all families
each can RM1.60
Good brand reputation
well known brand in Malaysia
variety customer bases
children
teenagers
adults
get everywhere
restaurants
convenience stores
hypermrkets
leading market position garnered on strong brand name
Great variety flavours
multiple choices
meet consumer's preferences
flavours
Original
Lemon lime
Active replenish
Blackcurrant
Reduced sugar
Weaknesses
Conservative packaging
hardly attract consumers
hardly stand out from other drinks
Coca-cola's design rich in striking red
Focused on Southeast Asia market
mainly foucused on hot & humid countries
hard to break in Europe market
(Prezi, n.d.)
Threats
Competitive market
target international icon
PepsiCo
Kendall Jenner (model)
"Live for Now Moment Anthem"
Red Bull
F1 car racing team
German's Bundesliga football team
Sprite
BlackPink
Hero Sushanth
famous brand ambassafors
Shifts in consumer taste
bubble tea
threaten 100PLUS existence
preferences changes
(StuDocu, n.d.)
Opportunities
New product
retain existing & prospective customers
new flavor
consumer preferences
E-commerce platform
Purchase 100PLUS easily
platforms
Lazada
Shopee
Grab
Social media
interacting with consumers
new target audience
(UKEssays, 2015)
Target Audience
Demographics
Primary
Gender
male & female
Young adults
aged 18 to 35
Income
Low class & above
Race
all
Religion
any
Psychographics
Lifestyle
achievers
strivers
busy
Social class
Low class & above
Value
have refreshing drink after outdoor activity
Personality
ambitious
compulsive
lively
Attitudes
positive
enthusiastic
indifferent
Behavioural
Occasion
sport event
marathon
badminton
running man challenge
Benefits
convenience
nutritional
quality
User status
non user
regular user
first time user
Loyal status
none
medium
strong
Usage rate
light user
medium user
heavy user
Geographics
Country
Main
Singapore
Malaysia
South-east Asia's countries
Thailand
Indonesia
Vietnam
Region
all
Language
all
Demographics
Secondary
Teenagers
aged 14 to 17
Gender
male & female
Race
all
Religion
all
Income
Low class & above
Psychographics
Social class
Low class & above
Attitudes
indifferent
positive
enthusiastic
Personality
ambitious
active
lively
Lifestyle
achievers
strivers
health conscious
Value
healthier alternative isotonic drink
Geographics
Country
Main
Malaysia
Singapore
South-east Asia's countries
Vietnam
Indonesia
Thailand
Region
all
Weather
Hot
Humid
Behavioural
Usage rate
light user
heavy user
medium user
Benefits
quality
convenience
nutritional
Occasion
sport event
marathon
sport competition
User status
first time user
non user
regular user
Loyal status
none
strong
medium
(Mikki, 2017)
(EssayClub, 2017)
USP
Synergy and organic growth strategy
F&N
Baskin Robbins
SWOT
Weaknesses
Expensive price
priced more than others
regional brands
local brands
customer choose other
targeted rich families
higher middle group
high income group
Rm 7.90 per scoops
Less vegan options
made from dairy
cannot consumed by vegans
no vegan options
unavailable in international stores
Costly
high quality ingredients
(MBA Skool Team, 2021)
Strengths
Good marketing strategy
advertisements
TVCs
social media engagement
Instagram
Facebook
Twitter
official
online ads
print ads
magazine
poster
Varieties flavours & products
31 to 1000 flavors
low fat
no sugar
specific flavors
based on the place
products
ice creams
cakes
frozen beverages
frozen desserts
Follow trends
flavors based on TV shows
"Stranger Things"
Upside down sundae
Elevenade freeze
Demogorgon sundae
Eleven's heaven ice cream
Eleven
one of the characters
American science fiction horror TV series
(Meyer, 2019)
delivery
order via online
deliver to one's house
Global ice cream chain
sells in nearly 50 countries
over 5000 global locations
keeping open new franchises
Opportunities
Product innovation
new flavors
meet consumer preferences
try hottest new thing
Tying up with restaurants & fast food chain
more collaboration
expand larger market
have dessert after meal
Income of people
gradually increasing
able to comsume
(Bhasin, 2019)
Threats
Well known competitors
Hagen Dazs
Ben & Jerrys
Magnum
Health conscious
health-conscious people
change to dairy free products
diet
bad impression on ice cream
Target Audience
Demographics
Primary
Gender
male & female
Income
middle class & above
adults
aged 18 to 35
Race
any
Religion
any
Geographics
Country
all
Region
all
Weather
humid
sunny
hot
Language
all
Psychographics
Social class
middle class & above
Personality
care for heathy food
focused premium quality
loyal to trustworth brand
Lifestyle
ice cream lover
having diet
low fat
no sugar
high income
buy dairy products
Value
consume high quality ice cream
Behavioural
Usage rate
medium rate
User status
regular user
new user
Benefits
31 flavors to choose
include topping
try before buy
special days
price reduced
Loyalty user
medium loyalty
Demographics
Secondary
teenagers
aged 14 to 17
Income
middle class & above
Gender
male & female
Race
any
Religion
any
Psychographics
Social class
middle class & above
Lifestyle
ice cream lover
use dairy product
having diet
low fat
no sugar
Personality
aim to heathly food
use luxurious brand
focused high quality
Geographics
Region
all
Language
all
Country
all
Weather
hot
humid
sunny
Behavioural
User status
regular user
new user
Usage rate
medium rate
Loyalty user
medium loyalty
Benefits
31 flavors choose
include topping
try before buy
special days
price reduced
(Jain, 2009)
(UKEssays, 2015)
(Koshilahram, n.d.)
Lay's
SWOT
Strengths
Loyal customers
strong dealer network
maintain good relationships
loyal customers worldwide
Strong mother company
tie-up with Pepsi
sufficient funds provided
highly recognized company
long established
brand reputation
target Pepsi customers
leverage successful brand of Pepsi
Great variety flavours
20 flavours available
attract all types of target audiences
multiple choices
customer satisfaction
high level of customer satisfaction
good reputation
Weaknesses
Health concern among people
not healthy items
cholesterol
high fat
health-conscious people
concerned health
reduces product sales of Lay's
(Behera, 2021)
Packaging materials
non recyclable packaging
plastic
bad effect
affects reputation of company
Competition from mother company
Cheetos
also loved around the world
other brand from PepsiCo
(Bhasin, 2019)
Threats
Competitors
Ruffles
Doritos
Pringles
Consumer based on its unhealthiness
getting health conscious
unhealthy snack
high calories
unhealthy content
Input cost
increase in input cost
corn
potato
spices
inflation
consumer buying power
less sales of Lay's chips
(Darbinyan, 2021)
(Bhasin, 2019)
Opportunities
Innovation in flavours
launching out new flavours
new target audience
customers' demand
Focus on younsters
favourite snacks
concentrate this age group
Rural market
increase customer base
good brand reputation
(Shastri, n.d.)
(MBA Skool Team, 2022)
(Prezi, n.d.)
(Williamson, 2018)
Target Audience
Demographics
Primary
young adults
aged 18 to 35
Gender
male & female
Income
low class & above
Race
all
Religion
all
Psychographics
Lifestyles
snack lover
potato chips lover
busy/stress
work/family
Social class
low class & above
Personality
fun
competitive
vibrant
Attitudes
positive
passionate
Values
relieve stress
work/family
(Bazikyan, 2021)
Geographics
Country
all
Region
all
Language
all
Behavioural
Loyal status
none
medium
strong
User status
first time user
regular user
non user
Occasion
any
Benefits
quality
no preservatives
no additives
well tasted
ingredients
relieve stress/fatigue
Usage rate
medium user
heavy user
light user
Demographics
Secondary
Children
aged 7 to 17
Gender
male&female
Income
low class & above
Religion
all
Race
all
Behavioural
Occasion
any
User status
non user
first time user
regular user
Loyal status
none
medium
strong
Benefits
quality
no additives
no preservatives
well tasted
ingredient
relieve stress/fatigue
(Therien, n.d.)
Geographics
Country
all
Region
all
Language
all
Psychographics
Attitudes
positive
passionate
Values
relieve stress
school/homework
Social class
low class & above
Lifestyle
snack lover
potato chips lover
busy/stress
school
Personality
fun
lively
(Bahsin, 2019)
(Narain, 2016)
